You see these advertising pieces in your own mail on a daily basis. Why? Because they work.
Not everyone loves everything about this so called “junk mail” however, during downturns in the economy, you may just pay a little more attention to what comes through the mail. Most recently, we have done just that and actually found some great local deals for restaurants and grocery store specials. We are saving some money which makes us appreciate these post office mailers just a bit more.
The core of this type of advertising is EDDM or Every Door Direct Mail. Both the US Postal Service and Canada Post have very robust plans to help you carefully target your client demographics using postal route delivery zones as well as a host of other great data like: mean age group, sex, family status, income levels, etc.
We have worked with many clients who have used our printing services to save the most money possible (with our really low prices) and then had their post office mailers bundled and distributed using the EDDM service. In most every case, it has proven to be very lucrative for them.